Richard Rowson Digital Transformation - Making travel better through technology



Richard is a digital transformation specialist with diverse experience at the leading edge of digital, e-commerce, ticketing and technology- with a focus on the transport and travel sector. Learns complicated things quickly, and tries to make them simple. Equally passionate about customer experience, business needs and technical opportunities. Pushes the boundaries, without chasing rainbows. 

He brings both strategic thinking and the ability to understand relevant details – often in the early stages of projects or transformation programmes

Recent projects have included:

  • Interim CEO for rail ticketing retailer
  • Multimodal barcode scoping study - supporting local authorities develop a roadmap to interoperable barcode ticketing
  • UK market insight and strategy support for a global fare collection business
  • Product development for Seatfrog - strategy, roadmap, org, process and domain expertise;
  • Digital strategy for transport operator - ticketing, Salesforce, data, insights, information;
  • 'Pay as you go' ticketing - multiple projects across different clients, with a focus on proposition design & strategy for roll-out to rail;
  • Product lead for a loyalty start-up;
  • Domain expert for trav.ly (MaaS - 'Mobility as a Service' Innovate UK funded start-up) - multi-modal journey planning and ticketing app;
  • Product strategy - helping shape UK rail product strategy for a global ticketing system provider;
  • Fares strategy for various clients - helping define and build consensus in a fares strategy to balance simplicity, fairness and strategic aims;
  • IT strategy and roadmap for a SME - helping shape IT, digital and data roadmap, and supporting recruitment of IT director to deliver it.

Prior to establishing F17, Richard spent nearly 8 years as part of the senior team at thetrainline.com, through a period of intensive growth - steering product direction and overseeing product delivery across a wide range of areas. 

Although projects often report at C-level, Richard is equally comfortable liaising with developers, talking directly to customers or working with front line staff.

To discuss how F17 might be able to help you - please contact :

F17 has also built a network of others that can be drawn upon where appropriate.

Interesting opportunities always welcomed - from short-term and part-time opportunities, through to medium term interim work.